KevinWilson360

Evaluating “Looking Forward, Glancing Back”

This website exists for leaders who want to see their churches not just survive, but thrive. Thriving churches not only more actively engage in God’s mission, but can help other churches do the same.

That’s a worthwhile reason for writing a regular blog.

The past month I studied in detail the weekly Saturday post. I did so because I wasn’t certain the post was really contributing toward the purpose of the website. I also did it to model for church leaders the importance of regularly and honestly evaluating programs and ministries.

In reality, churches rarely evaluate ministries. There are a number of reasons for this.

These served churches well in the past. Life, even in the church, has changed. Now they hurt congregations. Here’s why:

When evaluating the weekly Saturday post, I could have simply asked for input on social media. That would be similar to a church committee spending 10 minutes talking about how to improve Vacation Bible School.

So, I took a deeper look at the Saturday post. Here’s how I did the evaluation.

The purpose of the Saturday post was to engage at least 30 percent of the KW360 community more deeply in the content. As far as I can tell, the highest percentage I reached was 18 percent. It was usually lower.

Unless there is a groundswell to continue it, I’ll stop publishing the weekly Saturday post. That’s OK. We’ll find a better way to accomplish the same thing. Here are four such ideas:

If you have any thoughts on these ideas, share it in the comments or shoot me an email.

PS. The Photo of the Week is from a winter hike at Old Man State Park in southeast Ohio.